Joint Go To Market

The Cordys Coverage Model describes the routes to market and the contribution of you as partner there in. There will be three different routes to market, all of which involve one or more Partners. In each region, a dedicated Channel Manager and his team are responsible and held accountable for the well-being of Partners. The Channel Manager is your main sponsor within the Cordys organization. Together with the Channel Manager, you can define the best way to co-operate to maximize chances of commercial success, laid down in a joint business plan.

• At the top end of the spectrum, we have identified so-called high-touch customer accounts. These are typically the larger or more complex accounts, often strategic in nature to Cordys. They will have a dedicated account team from Cordys, supported by Partners to provide the necessary advice and services.
• At the other side of the spectrum, we position the large masses of small businesses. These are ideally served by Resellers in close proximity to them. Also the Online Partners could provide these businesses a SaaS-based solution, lowering upfront IT investments to a minimum.
• In between, we have defined a third category of medium-sized businesses that will be covered by a combination of reselling Partners and Cordys. The Partner takes the lead in the engagement process, having Cordys provide assistance on request.

Whatever route you prefer to participate in, you can count on the full commitment from Cordys to grow your revenue. The foundation under these successes is the GRIP Program, which ensures numerous benefits for you as partner.

To assure the right level of quality to our joint customers, Cordys has set up a Partner training and accreditation program that allows for several levels of Partner intimacy. Please visit the Training section for more information.